Duram, a leading smart paint manufacturer in South Africa, came to us for a smart website redesign. Our strategy was to simplify the products into intuitive sections so we could define a clear user journey. We also introduced a smoother search functionality into the site and implemented a product finder wizard so that users are able to find the perfect paint in four simple steps.
Lead UX Architect, UI Design and Art Direction
Cape Town, South Africa
Platinum Seed, 2018